OC-73: ACADEMIC TRAINING OF HUMAN CAPITAL FOR POSITIONING NATURAL AND TRADITIONAL MEDICINE

J Pharm Pharmacogn Res 3(suppl. 1): S85, 2015

Proceedings of the 4th International Symposium on Pharmacology of Natural Products FAPRONATURA 2015  September 21st-25th, 2015; Cuban Society of Pharmacology. Topes de Collantes, Sancti Spiritus, Cuba.

Oral Communication

OC-73: ACADEMIC TRAINING OF HUMAN CAPITAL FOR POSITIONING NATURAL AND TRADITIONAL MEDICINE

García AJ, Suárez N, Ruiz AK.

Escuela Nacional de Salud Pública, FCM “Calixto García”, La Habana, Cuba. E-mail: purmed@infomed.sld, nerysl@infomed.sld.cu, karelia.ruiz@infomed.sld.cu

 

Introduction: To contribute to the monitoring of the safety of herbal medicines sold in the country, the National School of Public Health draws a training intervention strategy/action. Goal. Providing tools that allow the positioning of the Natural and Traditional Medicine (NTM) with scientific evidence in medical practice. Methods: Twenty-two prescribers using criteria linkage to the NTM and primary health care in the capital were selected. A strategy for training skills prescribers NTM divided into three phases, the first two workshops in which the preparation of a project initiated by teams presented at a scientific conference in the third developed was designed phase and is the evaluation of the results. Results: Two workshops of classroom training in order to foster a debate between the principles of marketing and implementation of strategies to raise the positioning prescribers and the consumer population of herbal medicines were developed. In addition to encouraging a mastery of the principles of prescription evidence of natural and traditional medicine. Finally, a scientific session in which were presented (5) works on marketing strategies to raise the positioning of this practice. Conclusions: The realization of modalities capacitated linking theory and skills training, allows prescribers that pursuing an interest and ownership of marketing as a tool for the positioning of the NTM. Knowledge of marketing and its applicability, by professionals, expands the vision of them in facing and solving the problems of public health from a social perspective.

 

Citation Format: García AJ, Suárez N, Ruiz AK (2015) Academic training of human capital for positioning natural and traditional medicine. [Abstract]. In: Proceedings of the FAPRONATURA 2015; 2015 Sep 21-25; Topes de Collantes, Sancti Spiritus: CSF. J Pharm Pharmacogn Res 3(Suppl. 1): S85. Abstract nr OC-73.